News article

Introducing: Hans Peters, Priva's new VP of Horticulture

News
05 July 2023

We would like to introduce you to our new VP of Horticulture: Hans Peters. As VP (vice president), Hans is in charge of all of Priva’s international horticultural activities.

Hans (55) lives in Rotterdam and has previously worked for Unilever, NS and Eneco. Commenting on his new position, he says: “I am very excited to get to work as VP of Horticulture for Priva. I feel that all the roads in my career path are coming together in this role. The common ground, challenges and opportunities I find in the areas of customer orientation, digitization and sustainability are what make me so excited about Priva. Working in a culture with (family) values that fit seamlessly with my personal convictions. In my new role, I look forward to contributing to the ongoing growth of Priva and its customer base, and thus to a cleaner, smarter and more circular society.”